Services    DIRECT MAIL    4-color variable  Samples  iGen3 Printer Direct Mail Four color variable printing runs the mail piece through a laser printer that not only allows personalization of the customer's name, but also allows printing of custom color pictures. 4 color variable printing provides the opportunity to customize the mailing to a database and personalize it in full color - plus match the personalization on both the letter and the closed-face envelope. The marketing applications are limitless: Variable couponing with personalization Personalized material on both sides simultaneously A database feed for individualizing different scripts and offers