12/4/2007 12:26:19 PM When variable printing first came on the scene, DME's clients were excited about the ability to personalize their direct mail to each of their customers using their database information to select variable text and graphics. Now variability has gone a step further, letting you insert each of your customer's names (or a variable message) into the variable picture. It's an enhanced level of personalization that makes your relationship marketing message even stronger. Using cutting edge technology that marries an imageset of letters and punctuation to a specific picture from a library of images, DME can include the name of each of your customers in the variable picture in their direct mail piece. DME has also used the technology to create our custom Lasting Impression Variable Calendar, a 13 month calendar that lets you choose the picture for each month and variably includes your customer's name in that picture. The same technology also works on the internet, allowing for even more personalized VIP websites targeted to each of the customers on your list. To learn more about how DME can put variable pictures to work for you, contact DME by email or call us at 1-800-345-9080
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