What
really makes DME's award-winning CD-ROM
product special is AutoSurvey. This
proprietary technology tracks any person viewing the CD in real-time.
Every action that each user takes on a CD - whether viewing a sponsor's
sales message, playing their product demo, or clicking to visit their
website - is captured and reported by AutoSurvey.
To view those reports, every sponsor of a CD-ROM is given their own
private, password-protected website. From this site they can view
up-to-the-minute reports on user sessions, market penetration, how
each of their offers is performing - even a map showing the location
of current users.
Since the reports include the user's contact information, follow up
by the sponsor's sales force is quick and easy.
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