| Michael
Panaggio founded Direct Mail Express in 1982 in
Daytona Beach, FL. With the help and leadership of Kathy
Wise and Tom
Panaggio, Mike has grown DME from a start-up employing
seven people to a fast paced, continuously expanding, vertically integrated
marketing company that currently employs over 550 associates.
DME
has grown in the direct marketing industry through its solid, dependable
managerial base and aggressive, consistent vision. Tom Panaggio
joined DME in the year following its inception, and has since formed
and governs DME’s successful sister company Response Mail
Express. Chief Operations Officer Kathy Wise joined the company
in 1983, and was instrumental in charting our growth. In 1997 Michael
Walther became another vital part of the DME
team, and was appointed President two years later.
At inception, direct mail played a minor role relative to the marketing
of incentive premiums. However, DME's vision of personalized communication
with the intention of creating customer profiles quickly transformed
the landscape.
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