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All of DME’s direct marketing programs are designed to integrate across media platforms and use the proper combination of print, telephony, web, email and video to get your message across. Every media aspect of a campaign can be directly targeted to every individual customer through data-driven personalization.

Integrated marketing campaigns create stronger, multi-faceted, strategic messaging that build brand awareness, customer loyalty, and most importantly, increased response.

Relationship Marketing

Since 1982 DME has been leading the charge in creating targeted direct marketing personalized to each customer. We call this Relationship Marketing. Our strategy for delivering successful marketing campaigns utilizes your customer database to personalize each message across a wide array of integrated delivery media.

Cross-Media Integration

 

  • Variable 4 color Print

  • Broadcast Email

  • Personal Websites

  • Call Tracking & Reporting

  • Interactive Video

  • Real Time Campaign Results


Attraxion Marketing

DME has created a powerful, turn-key marketing
communication program developed for small to mid-sized businesses to attract and acquire new customers using four powerful integrated marketing tools.

 
  • Customized postcard/self-mailer

  • Personal website

  • Call Tracking technology

  • On-line tracking reports

This easy-to-understand program is a targeted, multi-touch, focused approach that results in higher conversion rates of prospect to customer; increased revenue per transaction, and lower per customer acquisition cost than traditional media.

Campaign Results

At DME, we’re Trackaholics. By measuring response rates for each media element of each campaign, we can determine which messages and offers are most successful and why.

The gathered data, including surveys, web visitation, email replies, and customer satisfaction calls is compiled into easy-to-read reports that are accessible through private password-protected websites.

These reports allow our clients to review information from completed campaigns and focus follow-up marketing efforts on prospects who have already demonstrated interest.