From the CEO
Mike Panaggio is Chief Executive Officer of DME.
Since 1982, his creative vision has guided DME’s consistent growth and thriving profitability in the competitive one-to-one marketing field. His love of sports, especially basketball, have earned him the nickname “Head Coach of Marketing”.
4 Corners Offense
December 7, 2010
Before the shot clock was established in college basketball, teams would employ a four corners offense to drastically slow down the game.
The 4 Corners Offense was developed and popularized by the famous North Carolina head coach Dean Smith in the mid 1960's. You may be thinking, "What does this basketball strategy have to do with DME and Direct Marketing?"
The answer is simple: Winning.
Direct Marketing is our game at DME; we have left basketball to those who are much younger and more able (and willing) to punish their bodies, like I did years ago. I have three hip replacements to prove I beat it up pretty well. But I like to think I am working just as hard winning and strategizing for customers with their marketing needs as I did for my coach on the basketball court.
It's important to stay ahead of the competition and devise new plays to seize the advantage. We have a vaunted new offense called
"R4 Marketing" that does just that. The great thing about the R4 offense is that we really know the game plan is spot on. I encourage you to call us at 1-877-720-0082 and have us send you the official 4R Marketing Game Plan. I know it can work for you. You can also learn more at R4Marketing.com
Okay... why would we just give you our secret sauce, our strategy on winning at direct marketing, for free? Because just as the great coaches throughout the ages knew: it is not about the game plan, it is about the execution. R4 is our perfected method of executing on direct marketing strategies. Combine a great strategy with perfect execution and discipline, and you start a winning streak of your own.
Don’t Stall. Coach Smith has retired and you have only 35 seconds to get a shot off...ok, I mean "call us." If it’s going to happen eventually, let it happen immediately!
