DME is more than just variable personalization philosophy. Our products and services utilize the integral components of relationship marketing to deliver targeted messages to your customers.
Attraxion
Attraxion is more than just a lead generation marketing program. It lets our cosmetic procedure-based customers start a true one-to-one relationship with potential patients in an ever growing and more competitive industry. Consumers today face a large variety of choices when looking for a professional they can trust for these very personal procedures and our Wellness program moves our customers’ practices into top-of-mind awareness.
Attraxion Marketing is unique; it uses a customized postcard series, personal VIP websites to communicate the message, then tracks and reports on the prospecting activities. Attraxion targets only prospects who are statistically most likely to use cosmetic procedure services, so the leads generated will result in response rates and return on investment unmatched by traditional direct marketing.
Call Tracking Call Tracking is another vital component of DME's relationship marketing programs. We assign a toll free number to your campaign marketing. That number passes invisibly through our call tracking system and rings directly to your main office line.
This lets us capture valuable information like when and where the call originated and how many times it rang before pick-up. Most importantly, all calls are recorded for playback and quality analysis.
It’s important because accountability is key to the success of DME’s marketing programs. All of the cross-media components are trackable, with the results reported directly to you on a password protected website.
Personalization can be much more than targeted text and graphics based on database information. Now variability has gone a step further, letting you insert your customer's name (or a variable message) into the variable picture.
It's an enhanced level of personalization that makes your relationship marketing message even stronger. Using cutting edge technology that marries an image set of letters and punctuation to a specific picture from a library of images, DME can include the name of each of your customers in the variable picture in their direct mail piece or personal VIP website or broadcast email.
That means your customer's name can become part of a bistro's awning, or spelled out as cookies in a box, or skywriting behind buildings or mountains; it looks like it was actually there when the picture was taken.
The Lasting Impression Personalized Calendar uses dynamic variable graphic sets to include your customer’s name seamlessly as part of each monthly picture. This 13 month calendar is totally customizable, allowing you to choose the cover and monthly pictures from our library of images, brand every month with your corporate logo (or any logo you choose) and include your own list of monthly dates and events.
You can send a calendar personalized for every customer on your mailing list with no hassle.
Interactive Message Videos (IMVs) bring variable personalization to video presentations. Through progressive tracking programming, names or messages can be variably placed in existing video, personalizing the video for each viewer who receives it. The variable message looks like it was actually live on set when the video was shot and moves in real time.
Online presentation technology allows for user-selected “branching” video, where the viewer interacts with the video to select different continuations.
Additionally, transparent video backgrounds allow for variably changed environments and backdrops so a video host can give the same recorded presentation personalized to each viewer.
Traxion DME’s proprietary reporting engine tracks marketing campaign responses, from personal VIP websites to inbound phone calls. Report analytics let you determine how successful your targeted marketing was and determine areas for campaign refinement.
Traxion provides the customer a concise dashboard (or “Heads-Up” presentation) of their marketing results in a straightforward, easy-to-read interface on a secure customer web portal.
At DME, we connect our customers to their customers through relationship marketing that works!
