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BEHIND THE SCENES OF RELATIONSHIP MARKETING The impact of DME's Relationship Marketing programs comes from intelligent use of customer data: personalization simply doesn't exist without it. You have to know your customer to tailor your marketing message to him. Relationship Marketing is, in essence, Data-Driven Personalization. The more personalized the message, the more likely your customer will view it and respond favorably. That's where DME's expertise comes into play, delivering your marketing message to targeted groups, each customized to the individual. Data-driven Personalization works across all of DME's marketing media: four-color variable print, personalized URL websites, broadcast email, inbound and outbound telephony, and even personalized interactive video. Plus, the very data that makes personalization possible also gives you up-to-the-minute results reporting on how well your marketing campaigns are doing, which media is most successful, and which of your targeted customers responded and made purchases. Thanks for checking down here, "under the hood." We hope you'll find DME's Relationship Marketing site informative and even a little entertaining. Contact DME at 1-800-345-9080.